Monthly Archives: March 2009

Find a Lawyer – How to Guide

How do I find an attorney/lawyer to represent my best interests and with whom I am able to speak freely? This question was posed to me recently by one of my best friends from college. If you don’t want to read this entire post, my executive summary was simple: Leverage the Internet as a decision-making tool.

  1. Use a broad-based, horizontal search engine (Google, Yahoo, MSN) to generate search results for sites that can be considered as subject matter experts. In this case, we are searching for local attorneys and lawyers.
  2. Search engines nowadays are intelligent enough to provide local results for broad queries such as “lawyers” or “attorney” in their search results pages. The same can be said for other verticals such as real estate and health/medical.
  3. On these search results pages, subject matter experts (aka vertical search engines) generally receive top placement.
  4. Intrinsically, broad-based horizontal search engines like Google are not designed to provide comprehensive, trustworthy content that they own… Being navigational in nature, search engines strive to provide search results listings to sites their algorithms consider most relevant to the search query entered.
  5. Personally, I like to use online search tools to evaluate and research both vertical directories as well as the end level service providers (individual real estate agents, doctors, or attorneys).
  6. Search for any reviews on the vertical search sites returned by your search on a broad engine – select one vertical search site with favorable reviews and use it to conduct a search on local attorneys who specialize in areas of law relating to your needs.
  7. Pick a couple attorney listings and save them in a spreadsheet.
  8. Conduct name searches for these lawyers/law firms on broad search engines like Google to see if they have any negative references.
  9. Rank attorneys on your spreadsheet using +/- scores for positive/negative references.
  10. Contact lawyer or law firm to set up a discovery call.
  11. Repeat #10 several times
  12. Select a lawyer/firm with whom you are most comfortable.

New Jersey Love – Tyshawn Taylor from THE University of Kansas Jayhawks

Having lived in Jersey City, NJ 07302 for 2+ years and being fortunate enough to be able to attend numerous St. Anthony games, I feel obligated to pimp my man Tyshawn Taylor. I was born and raised in Lawrence, KS (KU campus for those of you not familiar with the tradition that is James Naismith, Phog Allen, Adolph Rupp, Dean Smith, Wilt Chamberlain, JoJo White, Danny Manning, Paul Pierce, Roy (Benedict) Williams, Mario Chalmers with “The Shot”, and most importantly, NCHC Bill “The f’in man” Self.

First of all, allow me to express the appreciation for Tyshawn Taylor on behalf of Jayhawk Nation. We were truly fortunate to be the beneficiaries of Crean to Marquette.

Announcement of Commitment to KU from LJW

Great Article on How Much This Young Man Has Overcome

Playing alongside at least 6 D1 teammates, it’s no surprise TT is averaging better numbers in college than he did in NJSIAA. Representing #15 he is often compared to Mario Chalmers. It’s not a fair comparison, as I think they are different players, but Taylor’s freshman year stats compare favorably to Chalmer’s. TT in my estimation has the potential to be a lottery pick after his sophomore year (Tyshawn, if you happen to read this, please stay four years, earn your degree, walk down Mt. Oread, and continue your success in The League).

I have to admit I am a Rutgers alum and have access to season tickets for RU home games. I wore my official Adidas Kansas #15 jersey to the last game I went to vs. West Virginia. Needless to say, everyone around me was confused as to why I kept chanting Rock Chalk Jayhawk. I believe FSNY has highlights of this game on their site and you can clearly hear all my banter.

PPC Traffic Projections Part Deux: Estimating Impact

To compensate for the extended hiatus, let’s dive right into ppc estimates and projections for a new campaign. I can not stress enough how important it is to conduct keyword research as the initial step. Keyword research is comprised of not only aggregating search impression volume from the search engines, but also of mining data from the most important data set available to you – site side keyword searches and top navigational paths.

Regardless of how optimized your UI/UX is, visitors to your site generally can be bucketed into several conversion funnels. Even if you feel your UI/UX leaves much room for improvement, visitor behavior on the current version of your site can be used for product enhancement decision-making in addition to surfacing areas of opportunity.

ppc-projectionsI have always been a proponent of launching new campaigns using exact match and a disproportionately high daily budget. A tight list of exact match search phrases will allow you to maximize your CTRs. A high daily budget will allow you to compile performance data more quickly. There is not much optimization that can be done without this data with a sample size large enough to allow for a high confidence level. CPCs will obviously vary greatly by vertical, but the benefit of high CTRs is manifested in higher quality scores and subsequently lower CPCs.

Again, this is just my opinion, but I have always presented paid search traffic projections using matrices. Two-dimensional variable axes for CPC and CTR is usually a great starting point. This will get you to the visitation impact. We’ve only just begun. From here, you should create another matrix using visits and conversion rate as the two dimensions. This will give you a confident estimate for conversions.

At this point you will be able to calculate ROAS. Although ROI and ROAS are used interchangeably, they are entirely different beasts. ROI factors in overhead such as development effort and all ancillary resource costs. ROAS is plain and simple. ROAS = (Revenue)/(Media Spend). This number is usually represented as a percentage. 100% ROAS means you generate $1 of revenue for every $1 of media spend. If your ROAS is less than 100% then you have some “splanin” to do.

I will try my best to draft the third part of this series in the near future, but my boss is a slave driver. <– This is just a test to determine whether or not he actually reads my blog :)